Italic is the name of our games company. The basic idea for the logo was to make it both masculine and feminine at the same time, and therefore I tried to incorporate both hard and soft elements. I basically tried to make a mix of the elegant and feminine Chanel logo and Märklin‘s masculine functionalist logo.
When working with the logo, I realized that I would need to use the logo in a number of different scenarios. It has to look good on a black, white or coloured background, on a business card and on a tablet screen. I may want to use it in a horror game one day. Or a super casual game. And the logo has to look as if it is a natural part of both worlds. I therefore focused on making a very flexible logo that could be used in relation with a variety of products.
